EARTH FOOD CONCEPT ‘FARM TO FORK’ MEANT SUCCESS

ORGANIC FOOD TO CONSUMERS GOAL OF EARTH FOOD

Many of us have heard our parents complain about food available not up to standards that prevailed in their youthful days. On the other hand, despite of huge produce in India, farmers are not getting profits for their yields. Moreover, the time consumed between harvest and on the plate is creating a lot of wastage in the produce as they rot.

To marginalize all these aspects and with an objective to serve healthy organic food on your plate a Poona based company, EARTH FOOD promoted by the VTP Group, has made a niche in solving this issue. The agri-tech startup headed by Nilesh Palresha is successfully implementing a novel strategy with a basic concept “Farm to Fork” through its online store.

From a family with almost three decades of business expertise, Nilesh branched out in to EARTH FOOD in 2015. This mechanical Engineer with an MBA started organic farming with likeminded farmers and is currently cultivating about 40+ vegetables in approximately 300 acres. He supplies consumers packed fruits and vegetables through his online store. The company now foresees a target of almost 150 tones of produce per month and aiming to scale in Rs 1 Cr revenue in sales, by next year.

The main objective of the team is to overcome the various problems faced by agri sector. The main issues identified were use of pesticides, gestation period between harvest and selling, unhygienic transportation and thriving resellers. At every step, quality assurance is handled deftly and the produce is packed and sent to retail units in AC vans on the same day. Thereby it reaches the consumer within eight hours, for best benefits. Apart from online, they supply to branded farm bazaars like Reliance and Nature’s Basket, as well.

The startup now only available in Poona, is hoping to recreate the success strategy, through franchise model. From Poona they are reaching Mumbai and Bengaluru and are willing to reach anywhere in India where they could travel in eight hours by road.

The ideology of EARTH FOOD is “when a buyer spends his hard earned money to purchase food, they deserve nothing but the very best quality which contributes to healthy and happy life.” Way2World wishes, Nilesh and his team a very grand success and requests them to nurture these setups across the country to benefit larger base.

With inputs from internet- Rajkishan

Video Courtesy: Free Training in Organic Farming in India by Deepak Suchde

1 Trackback / Pingback

  1. TWO WOMEN CONCERN FOR OTHER MOMs IS PEPPY MAA INNOVATION

Comments are closed.