HAVE YOU GOT THE PERFECT SUPPORT SYSTEM

BITTEN BY THE ENTREPRENEURSHIP BUG - 9

HAVE YOU GOT THE PERFECT SUPPORT SYSTEM

(Continued from: HAVE YOU GOT A FOOLPROOF MARKETING PLAN)

With Global markets willing to embrace your idea, it becomes imminent to have a perfect support system to create brand equity of your offerings. Sales is just a part of the business, support will only sustaining lt. With improper support system, loyalty or referral sales cannot be achieved. Warranties or guarantees get customer approvals if support systems are in place.

Support systems include after sales service on one hand and on the other hand help in tele marketing the product. Support systems need not necessarily be break down calls they could as well be courtesy calls to consumers about the ways to help them to better utilize the product they just bought. This assures word of mouth publicity and structures in the minds of the consumers as a reliable brand. Most of the global online brands are thriving just by positioning a perfect support system at their behest.

An important aspect of live support system would be a chat on the website where live interaction with the concerned helps the consumer in deciding in your favour. An after sales call would help the brand get some referrals. Immediate trouble shooting in case of breakdowns helps much in boosting customer satisfaction.

Support systems are economical to operates and are mostly operated from the office. They could be in the form of emails or by telecalling. I still remember an old saying, which my ex-boss used to say ‘out of sight-out of mind’. Support system works on similar strategy.

However the support system must be well managed, as even a mild overtone could ruin the prospective sale while damaging the brand image. Ensuring these steps with always having a backup plan, success is not far away. This is part of the series of articles published by Way2World for your benefits. Pl share your experiences to grajkishan@gmail.com, to serve you better. Rajkishan

(To be continued: BITTEN BY THE ENTREPRENEURSHIP BUG – 10)