05 October 2018, Delhi: FARMORIGIN
Unique initiative that is relish-able and healthy is the most sought after by the GENNEXT. India now boldly announces HALDIVITA, a health drink that has a many medicinal values and enhances overall health, to the world.
Young serial entrepreneur ANKIT KHANDURI and his experienced mentor SAMEER GUPTA tried to enhance the agrarian scenario in the country, by giving value addition to the farming sector. In their pursuit they wandered across Jharkhand and Uttarakhand looking for opportunities. That is how FARMORIGIN AGROSCIENCE (P) LTD came into existence.
The first product of the company is HALDIVITA, a health drink. In a candid chat SAMEER GUPTA briefed, “FARMORIGIN is conceptualized to bring you the magic of Himalayan Turmeric. We aim to minimize the distance between valuable food ingredients and you.
We source our ingredients directly from farmers in Uttarakhand thereby providing them with better prices for their produce and people in India with a great dietary Health drink called FarmOrigin is conceptualized to bring you the magic of Himalayan Turmeric.
We aim to minimize the distance between valuable food ingredients and you. We source our ingredients directly from farmers in Uttarakhand thereby providing them with better prices for their produce and people in India with a great dietary Health drink called HALDIVITA.
HALDIVITA is a Turmeric based health drink made in India for the world. HALDIVITA is Turmeric based health drink made in India for the world.”
On the other hand, ANKIT KHANDURI stated, “During our visit we met many farmers and we evaluated the real problems they were facing. We concluded that there were 2 segments of farmers one who were educated and other who were not. Educated farmers had access to all govt. subsidies and schemes whereas the uneducated farmer would not even apply of crop insurance because of the fear of losing land incase they produced their land papers for the enrollment procedure.”
He added, “Only 1% is the educated class of farmers who are making farming profitable, remaining are barely making their ends meet.”
Later on the same trip he went to Badrinath and adjoining villages. A village nearby was producing Turmeric for quite many years. In his words, “This turmeric is rich in aroma and many medicinal properties compared to regular turmeric. After a long brainstorming session we decided to take this turmeric to the world and improvise a local drink which has been in our daily use. We created a company called FARMORIGIN which specialize in bridging farm to fork.”
He also said, “We have bought Turmeric from farmers who are willing to do more and I do not negotiate on prices with them. In next one year I aim to change the whole socio-economic
‘ANKIT KHANDURI believes that youth of Uttarakhand have the power to change the socio-economic structure with innovation for which he is willing to work with the govt. to promote employment scheme and investment opportunities in Uttarakhand. He concluded, “I know companies who would love to set up businesses in Uttarakhand and give employment to local population.”
Way2World admires the initiatives of FARMORIGIN and hopes the Delhi StartUp would ensure the enhancement of living standards of the farming community by getting them into right profitable markets. We also wish more such StartUps spring up to improve the AGRI-ECOSYSTEM. With inputs from internet – RajKishan