Artificial Intelligence for Marketing – Pratap Malladi

1AI in Marketing

29112020 India, Experts Advice:

  • What is artificial intelligence
  • How do we harness this for better marketing process
  • How better can Customer engagement be done with AI
  • How does data utilized with AI
  • AI Marketing does a better job

Artificial Intelligence (AI) is a technological advancement that is slowly but steadily creeping into our everyday lives.  Where imagination persists AI takes shape. Let’s now analyze how AI is going to change the marketing dynamics of the consumerism.

This week in our ‘Experts Advice’, we have Shri Pratap Malladi (Business Developer, Digital and Data Strategist, Guest Speaker, Educator and Influencer). He would discuss about AI Marketing.

AI Marketing allows marketers to crunch huge amounts of marketing data analytics from social media, emails, and the Web in a relatively faster time.

Moreover, the insights they get in a shorter time frame will help marketers boost campaign performance and return on investment faster. This gives marketers and businesses more time to focus on other equally important tasks.

Another reason why AI in marketing campaigns is important is that 78 percent of customers expect companies to understand their needs and expectations.

AI will help content marketers understand who exactly their target audience is, thereby creating a personal experience for customers/users. Marketing can be summarized as reaching the customer with the right offer, the right message, at the right time, through the right channel.

AI use cases in Marketing:

Marketing analytics: AI systems learn from, analyze, and measure marketing efforts. These solutions track media activity and provide insights into PR efforts to highlight what is driving engagement, traffic, and revenue. As a result, companies can provide better and more accurate marketing services to their customers.

Personalized Marketing: The more companies understand their customers, the better they serve them. AI can assist companies in this task and support them in giving personalized experiences for customers.

Context-Aware Marketing: You can leverage machine vision and Natural Language Processing to understand the context where your ads will be served. With context-aware advertising, you can protect your brand and increase marketing efficiency by ensuring your message fits its context, making static images on the web come alive with your messages.

Programmatic Ad Targeting: Automating all or parts of the ad-buying process using software-driven technology. The traditional way of buying/selling ads is a long, tedious process that starts with talking to a salesperson, setting up the terms of a contract and then having it executed. The future of AI in digital marketing changes that into a simpler automated process.”

This article has been written by Shri Pratap Malladi (Business Developer, Digital and Data Strategist, Guest Speaker, Educator and Influencer)

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