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ZINGARO PRESENTS WORLD’S BEST BACKPACK

ZINGARO’S WORLD BEST BACKPACK CHALLENGES THE WEST WITH STYLE, INNOVATION, AFFORDABILITY

Did you ever feel to have separate compartment for clothes in your backpack

Worried where to keep your soiled clothes on your way back after a hectic tour

What to do with shoes and slippers

How can I accommodate this stuff in one bag while on a three-day tour

Used to carry a lappy bag and duffel, fed up with the arrangement

The pain points are numerous and this article would not have enough space for any other detail, I hope my friends who are frequent travelers would positively agree with me.

However not anymore, will official travel be a pain of carrying luggage only. Now there is a twist in the story that should delight many out there like me.

ZINGARO, a Bengaluru based startup has launched a backpack that could address over 35 pain points faced by regular touring marketing professionals.

The world’s most innovative backpack takes care of every minute detail that each of us desire. ZINGARO announces to the world that INDIA can make a stylish signature product that is far ahead, globally. The backpack is now available in two colours, black and grey and is approximately costing INR 2300/-.

The innovation that amuses users is that this backpack houses three separate chambers for clothes, lappy and shoes. ZINGARO is a unisex style bag that is easy to carry and elegant to flaunt.

The story of ZINGARO is more engrossing like its feature. This is the brainchild of two engineers AKSHAY NAGARAJ and GANESH BHATT. The duo quit high profile jobs to pursue their dreams of structuring a startup, way back in 2014.

The serial entrepreneurs started their journey in the dream calling direction after they bumped into each other at a corporate assignment in Bengaluru. However, their success much depended on their approach to strategize a brand that could be synonym for style and affordability.

Initially they started TWACH URBAN a collection of handbags, sling bags that made faces turn and have a look at the people who owned them. This line was exclusively for GOD’s most beautiful creation, women. They sold these products online and turned into strong brands within a couple of months.

Later they introduced the TWACHART, a premium branded wallets for the men that were exclusive in design and made a statement by themselves. The team sourced different high quality materials, used their engineering skills to design the most wanted wallets, and served the youth who enjoyed owning them.

From fashion centric they diversified into functional centric with their latest edition of the ZINGARO Backpacks that have been crafted with utmost care.

ZINGARO’s USP is usability with functionality and designed to make you feel special at affordable costs. In a candid chat with this correspondent GANESH emphasized that this was just the beginning of more to follow. Their goal is to announce globally, the capability of the nation in creating designs that the world will rave about.

Good products will definitely receive tumultuous welcome from consumers. This was proved, when ZINGARO went for crowd funding. Within two days, they managed to get orders worth almost five lakhs whereas their initial target was only 2 lakhs through fueladream.com.

Nevertheless, it was not an easy task for the duo, who did almost 30+ prototypes before arriving on the final, put up for sale. With a capacity to carry, loads of upto ten kilos, ZINGARO is the most sought after by many frequent flyers.

WAY2WORLD wishes more such design centric innovations spring up, inspired by this saga. We also wish young ZINGARO team all the very best for all their innovations. With inputs from internet – RajKishan

About RajKishan

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