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Market validation

Market Validation ensures success – Vivek Srinivasan Co-founder, Startups Club

Startups Club Bengaluru has been in the forefront fostering an amiable environment for nurturing the startup ecosystem. The objective of the entity was to create and encourage an ecosystem within a broader ecology. The initiative yields closely networking of the stakeholders for better results.

Startups Club has been organizing meetups across cities to welcome startups to its massive annual event, DemoDay 2018, at Bangalore.

On Saturday (18 Aug 18), VIVEK SRINIVASAN, Co-Founder, Startups Club was at Hyderabad to address a group of startup enthusiasts. During his two-hour session the stalwart emphasized market validation as an eminent tool to excel.

He started by questioning about ‘What is India’ and elaborated that most Indians vouch for physical value for purchase. He went on to explain that Indian business is more in the rural hubs than in the metros. And opportunities are abundant, if startups try to cater the masses living in, other than the metros. The markets out there are yet to be tapped to the potentials levels.

The visionary emphasized that there are innumerable problems that are to be solved by bright-minded ideating individuals.

In a three-step formula he revealed, identify a problem within your domain, evaluate the solution taking a sample of users and then try repeating the process to serve more with the inputs gathered from initial interaction. This would in turn yield positive results to the enterprise and eventually the nation.

The speaker had done full justice to the topic, ‘creating a startup for Indian Market’ citing various examples. Participants were overwhelmed, at the way he handled the Q&A session.

Concluding the session he added, “Startups Club conducts India’s widest startup challenge called DemoDay every year. DemoDay 2018 is the fifth in succession. We are looking at 10000 Attendees, 50 Stalls, 40 eco-system partner zones, 30 Pitches, 20 Corporate presence, 10 Prominent Speakers & 1 Grand Winner with a Prize Money of INR 10 Lacs and a direct opportunity to pitch to the Investment Committee of SCINcurator, our Funding Arm.”

For your information, DemoDay 2018 is scheduled at KTPO, Whitefield, Bangalore, on December 15th – 16th – December – Saturday and Sunday.

Way2World hopes many startups would utilize this opportunity to understand the latest dynamics in their respective domains. Probably this would be the largest event in the nation considering the magnitude of attendees. With inputs from internet – RajKishan

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