24082021 Vadodara, MiniStore:
- Do You want to go online without much efforts?
- Worried about competition from ecom?
- Planning to make your online presence felt?
- How should I sell online?
- How can a local dukaan increase its market stake?
Most local traders envy big brands over their unfair advantage in doing business over multiple channels. Local dukaan walas unable to spend huge budgets on creating an online identity remain distressed.
However there seems to be light at the end of the tunnel through Vadodara’s MINISTORE APP. Let’s take a deep dive into the narration offered by the mentor of the organisation and learn how they have solved this impending issue.
Now the Local Merchants will also have their stores online with Vadodara Startup Studio’s incubated venture MiniStore!
Vadodara Startup Studio, powered by Parul University, is one of the emerging incubation and acceleration centre of Central Gujarat that has incubated a start-up that aims to make local businesses tech-savvy and help them grow exponentially, known as MiniStore.
In the current pandemic situation, the local businesses are drastically affected both financially and emotionally. Moreover, the customer faces on-time product delivery and resistance to visit the store.
Understanding the need and challenges of the market, Sahil Shah came with a very innovative and creative idea of bringing city-based local shops on an online platform called MiniStore.
MiniStore is an ecosystem for all business categories wherein all city-based merchants can sell their products to their regular customers, and in return, the customers get the benefits and trust of buying from their known shops.
Also, the idea of city-based culture helps to maintain the trust and loyalty of customers and merchants respectively.
MiniStore is a user-friendly app through whichcustomers can buy products from the comfort of their home, from their known shop, and their city.
The leading stores of Vadodara City like Jagdish Foods Pvt ltd, Sukhadia, Das Pendawala, cnBumiya, Shree Shankar Masala, and Shree Rasanad are live and active on MiniStore.
The other category shops like clothing, shoes, electronics, and so on are in the process of onboarding. The gates are also open for all premium shops and individuals who have built their brands with quality, trust, and loyalty.
The market is crowded with many dominant and leading companies playing on the front foot. And, MiniStore, after analysing the competition faced by the shop owners all over India, are continuously making efforts to understand the versatile market and fill the gap within the city with innovative and creative solutions.
MiniStore’s mission is to provide an equal opportunity and standard marketplace to all city-based merchants. It is also promoting women entrepreneurs and home-based sellers to join the team of MiniStore, and increase the scalability of their business.The store has a mobile application as well, which is the leading downloaded app in the city and can be downloaded from Play Store.
Vadodara is one of the cleanest cities of Gujarat and is a hub of delicious snacks and culture. Vadodara offers the tourist a glimpse into its fascinating history as well as tasty food items. Farsan like Bhakarwadi, chevdo, gathiya, sev, papdi, etc., and sweets like KajuKatri, suterfeni, chikki, ladoo, and many more are merely the nutshell of a variety of salty, sweet, and tangy flavours which are highly popular with visitors and locals alike.
Parul University’s Vadodara Startup Studio was established with the purpose to support innovative start-ups and their passionate entrepreneurs.
And, with the completion of one year, the studio, along with MINISTORE, has incubated over 80 start-ups which have generated over 1700 job/internship opportunities and gross revenue of approximately over INR 7.68 crores. The achievement has tremendously contributed to the already accelerating entrepreneurial & start-up ecosystem of Vadodara.
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