19052021 Vadodara, CareerNaksha:
- Do you feel suffocated with peer pressure for choosing a career?
- Do you feel at cross roads after schooling?
- Are your hobbies not considered during career guidance?
- Wandering between thoughts of uncertain future?
- What next! Is this haunting you?
Millions of students are choosing engineering just by peer pressure or parental aspirations. We have noticed the outcome jobless on the roads or many more are working on irrelevant or menial assignments to etch a living.
With a proven model and a PoC of 100000 Students touched across India, 50000 Hours of counseling completed and connected to 1000+ Network of Mentors & Experts, CareerNaksha is taking Gujarat by a storm. This platform has been helping students achieve their dreams through a systematic analysis of career choice.
Today we have with us NIMISH GOPAL, founder of CareerNaksha who has harnessed the psychometric analysis on his platform through a qualitative pattern testing of every individual and adjudging their interests. Connecting them to the right mentor to take it to the next level and resulting in setting up a successful career, for the aspirer.
- What do you think is the problem faced by most students?
More than 50% students in India today join the wrong career stream, get influenced by peers, parents to take up non-relevant degree, college or career path which is not based on assessment or expert help leading to frustration, low self-confidence, unwanted behaviors, pressure to perform etc.
- What do you think is the level playing ground for every student?
It is important to provide access to equitable, unbiased & informed career counseling to the rural youths (along with the urban). For sustainable progress of the nation to reduce the economic divide plus reduce the dropout ratio among rural students particularly girls and empower them with correct employable skills as well as right career paths.
- What is your core competence at CareerNaksha?
Through CareerNaksha, we are providing personalized, research driven, expert career guidance utilizing psychometrics and connecting with the right career mentor instantly.
- How do you create that ambience to choose the right career?
Our platform provides modern personalized, outcome-driven, psychometrics based career counseling & skill development platform to school students (in regional languages).
- After the analysis, how do you guide them?
We connect students based on psychometrics to the right mentor for their future career growth. Using our platform students can discover their unique career potential and can take well-informed career decisions.
- Can you brief us more on your analysis process?
We have designed a psychometric aptitude assessment career test that is based on 5-Dimensions (personality/work style, behavior, aptitude, skills/abilities & interests).
- Quite interesting! Can you brief about your StartUp?
CareerNaksha is an education-career-tech company based out of Vadodara, Gujarat (graduated from MS University, Baroda) run by alumni from IITs, IIMs, IIMC, NITs & MSU along with world’s leading career psychologists, HR, professionals & Industry experts since 2018. It provides modern personalized, data-driven, psychometrics based career counseling & development platform to school & college students, graduates and early professionals.
- How vibrant is your platform?
Every day we bring a new professional or an expert in various fields to inspire & motivate students. You can also follow us on Instagram, FB & LinkedIn.
- Can you please brief us on your various elements of support?
- Psychometrics to students (school from 8th to 12th, college & graduates)
- 1:1 – personal counseling with experts (hourly basis)
- Resume building & interview preparation (college students & professionals)
- Live skill development for students (CAREERSHALA)
- GlobalVidhya – study abroad counseling & consultancy (GLOBALVIDHYA)
- Live talk series, webinars & motivational lectures for students
- How were drawn to this idea initially?
Students & their parents would like high quality career counseling and they are willing to pay premium. But due to unprofessional counselors, non-career psychologists, non-scientific methodologies students remain career confused, think there are less or no jobs while students today need high quality advice which is more valuable, authentic, certified and unbiased.
- Hard work leads to success, of course success is just not a bed of roses, it has its equal share of thorns, let’s talk about them?
We faced challenges of office space in the city, which was solved by incubation at MS University. We also faced a lot of competition in the local consultancy market. With our quality services and more word of mouth now we have a good presence in major schools & colleges in Vadodara & Ahmadabad.
- Lets now discuss about the numbers, as its ultimately the number game that reveals success?
We have crossed +10k personalized career counseling sessions in schools, colleges and direct online in the last 3 years. Currently have the presence in all major cities across Gujarat. We have more than 1000 experts on our platform who have diverse industry experiences.
- What is your immediate target?
We are aiming for number 1 position both online & offline in entire Gujarat market.
- How you are different from your competitors and what is your USP?
- Uniqueness: built on international framework – O*NET and then converted into Indian context plus localized
- Accuracy & effectiveness has crossed 90% (developed over 8 years of research in psychometrics)
- Tech Platform: website, android app & hosted/white-labelled solutions (we can handle 500+ tests in an hour on bandwidth of 1MBPS internet)
- Highly active on all social media channels like Instagram, YouTube, Facebook, LinkedIn & www.careernaksha.com
- Who are your competitors in the present market?
Our Competitors – local counselors, individual classes & institutes, coaching institutes & tuition classes who provide counseling as a disguise to get admissions
- One personal question, We understand that you were always with a wannapreneur mindset, what are the milestones in your journey?
- At the age of 19 started India’s first biotech student services startup GBIOFIN from IIT Roorkee.
- Received institute silver medal for best bachelor thesis project in the biotech department, IIT Roorkee
- Serial entrepreneur awarded for CareerNaksha as the first startup graduated from MS University Baroda
- Mentor of Change at Atal Innovation Mission to help foster entrepreneurship and innovation among students of Vadodara schools
- Experience of working in silicon valley for 2 years – wanted to come back to India to startup in social sector hence returned to start CareerNaksha
- Founded Gujarat’s most trusted career counseling, psychometrics & mentorship platform CareerNaksha (careernaksha.com
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Omg! That’s great what you have achieved till date, We wish you and your team a bright future. May many more benefit by your passion. Anyways on a concluding note what’s your message to present day hustlers?
Entrepreneurship is all about solving a problem and building a startup having commitment, patience and long term vision. It is not for light hearted people and struggle is real, there is no easy success as it is a long road.
A personal note from WAY2WORLD: Please like our pages: on Facebook & LinkedIn. #Way2World brings #StartUpNews from #StartUpResources about #StartUpFounders, #Co-Founders, #WomenEntrepreneurs, #WomenLeaders, #StartUpMentors, #StartUpInnovation #StartUpIncubators, #StartUpAccelerators and #StartUpListing. The #StartUpArticles, #StartUpReviews and #StartUpStories discuss about #StartUpFunding, #IndianStart-Ups their #BusinessServices along with #StartUpName and #technologyimpactness. With Inputs from internet – RajKishan