26022026 Book Review, Make Your Company Great Again by Herbert Ricardo:
- How can early-stage Indian founders prevent “good enough” culture once funding hits their bank accounts?
- Where is the line between aggressive growth and compromising on people or product quality?
- Which Indian brands today most resemble the book’s legacy heroes—and why?
- How can incubators and accelerators bake ethical leadership into their programs, not just pitch polish?
- What practical rituals can teams adopt weekly to reconnect with their original mission and customers?
In 2025, Indian StartUps drew roughly 10–11 billion USD in funding, even as deal volumes fell and investor scrutiny sharpened. For founders, one question looms: how do you stay great, not just funded? This book review shows how “Make Your Company Great Again by Herbart Ricardo” answers that.
“Make Your Company Great Again by Herbart Ricardo” reads like a crash course in 100 years of corporate history, but with a sharp message for today’s founders. It traces how American giants built moats around innovation, obsessive customer service and product quality, then slowly drifted into “good enough” complacency.
Indian founders juggling burn rates and runway in rupee terms will instantly recognize that danger. The book’s tour through brands like McDonald’s and Coca-Cola mirrors how many Indian consumer and tech StartUps risk losing their original spark once the first big round lands.
For a StartUp founder in Hyderabad or Bengaluru, the most usable sections are those pushing leaders to reconnect with first-principles’: why the company exists, who it truly serves, and what non-negotiable standards define “great”.
The author repeatedly argues that ethical leadership and treating people well are not charity but hard strategy, a point current investors echo as they reward governance and sustainable growth over vanity GMV.
This also makes the book surprisingly relevant to early-stage employees and students exploring #BusinessIdeas: it frames careers as missions, not just salary slips, while nudging future leaders to balance profit and people from day one.
For the 2026 #EntrepreneursinIndia cohort, this book doubles as a strategic mirror and a moral compass. It will not tell you your valuation in rupees, but it will force you to ask whether your StartUp could still be admired a decade from now—and what must change on Monday morning.
Book your copy here: AMAZON
About The Author: Herbert Ricardo, a professor and business consultant with over 30 years of experience helping companies thrive. His book “Make Your Company Great Again” helps businesses realign with their core mission and values to drive sustainable, long-term success.
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