ENTREPRENEUR BRAND EQUITYWAY 2 WORLD

Encouraging news for youngsters, with weird minds! May be with your innovativeness, you could be the next person to receive a scholarship from a well-established global brand. Dreaming…..stop it and get into action, at least that is what seventeen year old, ANUSHK MITTAL, did. He …

Indian’s most powerful corporate, ‘TATA’s” who have a strong foothold in ‘brick & Mortar’ businesses have launched ‘TATA CLIQ,’ a virtual store that sells apparels, footwear and electronics, home furnishings and jewellery of both national and international brands, that seems to be good news!. An …

If you are regularly watching news then this one must have inspired most of you to go for an up-gradation of your existing mobile phone. And the automatic choice is iPhone. Am I correct? Should be, if you are a SRK fan! Rumours….rumours…rumours….King Khan of …

The Haridwar Rishi is all set to recapture the Indian markets from the MNCs that dominated since the British Raj. Sort of an independence from the whites, proclaim a few patriots. However, PATANJALI AYURVED LIMITED, founded by Baba Ramdev and headed by his shishya Acharya …

FIRECHAT is the latest sensation in chatting after LINE IN, WHATS APP or HIKE. The uniqueness of this mobile app is that it needs no wifi or internet to chat. The app utilizes the latest feature introduced by Apple in iOS 7 version named as …

Sachin brand image unlimited ENTREPRENEUR BRAND EQUITY: Call him the master blaster or the God of cricket, Sachin Tendulkar is man who is a perfect architect of strategy and execution. The little master is an icon to a billion across the globe. His fans are …

Fly US tourism campaign ENTREPRENEUR BRAND EQUITY: Branding becomes essential to market any product. Brand Equity churns in opportunities into successful enterprise. In the long 239-years-old history of the United States of America, the country never tried to position itself as a travel destination for …

Ad Gurus instrumental in `product’ India ENTREPRENEUR BRAND EQUITY: Give them any product and they will make a fortune for you. They know the pulse of brand India and live every moment to vision their creativity. These advertisement Gurus are icons who were instrumental in …

`Nothing Official’ ISB team’s official outing ENTREPRENEUR BRAND EQUITY: Just imagine what made the PESPSICO CEO Indra Nooyi awestruck at her plush headquarters in New York. Moreover, mind you in the company of three students of the Indian School of Business, Hyderabad. She was much …