2012 MayWAY 2 WORLD

Symphony on the road to success Creating Opportunities: Life most times tests you and then teaches you. The classic example is Achel Bakeri, the visionary founder of Symphony Limited. The company was born out of the turmoil, the founder faced when he bought an assembled …

Sachin brand image unlimited ENTREPRENEUR BRAND EQUITY: Call him the master blaster or the God of cricket, Sachin Tendulkar is man who is a perfect architect of strategy and execution. The little master is an icon to a billion across the globe. His fans are …

Fly US tourism campaign ENTREPRENEUR BRAND EQUITY: Branding becomes essential to market any product. Brand Equity churns in opportunities into successful enterprise. In the long 239-years-old history of the United States of America, the country never tried to position itself as a travel destination for …

Facebook lessons to learn ENTREPRENEUR GUIDANCE: Facebook Inc (FB) CEO Mark Zuckerberg  is the man of the hour at the Wall Street. The techie CEO of the social networking giant, which has a social community of over 900 million, is the hot topic of discussions. …

Ad Gurus instrumental in `product’ India ENTREPRENEUR BRAND EQUITY: Give them any product and they will make a fortune for you. They know the pulse of brand India and live every moment to vision their creativity. These advertisement Gurus are icons who were instrumental in …

Happy marital bliss, Mrs & Mr Zuckerberg ENTREPRENEUR HEROES CORNER: A day after the famous historic IPO of Facebook Inc, the social networking giant had another surprise for the world. The founder CEO of the company Mark Zuckerberg on his Facebook page updated his status …

`Nothing Official’ ISB team’s official outing ENTREPRENEUR BRAND EQUITY: Just imagine what made the PESPSICO CEO Indra Nooyi awestruck at her plush headquarters in New York. Moreover, mind you in the company of three students of the Indian School of Business, Hyderabad. She was much …

This one is exclusively to all our mothers ENTREPRENEUR HEROES CORNER: Way2World salutes the mothers of this universe on this mother’s day. Maa! You are the sole reasons of our existence. You are the first entrepreneur I ever saw. You worked your budgets, made schedules, …

Kathenotheistic business reap rich dividends ENTREPRENEUR GUIDANCE: The fundamental issue for a start-up to adhere is discipline and by its virtue can achieve phenomenal heights. Experts feel that this single trait can see the start-up as a successful enterprise, while becoming brand equity. This brand …

Re-usable garbage collector online ENTREPRENEUR OPPORTUNITIES: Finding opportunity in every work we do leads one to innovating options. This is the concept adapted by Chennai based start-up, Kuppathotti.com, an online utility garbage (scrap) collector. All you got to do is visit their site and register …

1 2